Size doesn’t really matter
Size doesn’t really matter
Article by Diane Craig
In fitting rooms across the planet, “Does it make me look fat?” — is without a doubt the pivotal issue that makes or breaks a clothing sale. Ultimately, it’s a rhetorical question because the woman doing the trying-on will make the call herself. If she has even the slightest uncertainty that the garment doesn’t shave ten pounds off her hips, midsection or thighs, chances are, it’s cast aside. And the alarming thing is, the question is as likely to be asked by a size 8 as a size 18! These days, I’m frequently found in fitting rooms — my calendar is full with image consultations as old clients and new come to terms with crisp mornings and sweaters at sundown. It’s almost fall. Time to freshen up and get back to business.
Although the FAT question is all too familiar, when it comes to image and creating an individual sense of style, my guiding principle is body proportion. What most people don’t realize is that
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